Mark Milstein, professor and director of the Center for Sustainable Global Enterprise, gives a brief look at his student-engaging research and its usefulness to businesses needing to better-inform their customers about the healthy products they’re stocking. Milstein also outlines a study in which the country of Palau invited visiting tourists to sign an impact pledge to tread lightly on the environment during their visits, only to make the unexpected discovery that tourists aren’t as damaging to the region’s ecosystem as are other, local factors